Principles of Marketing

Introductory Economics & Business by Business Studies. 9 lectures, 5.5 hours. Covers: marketing mix branding segmentation consumer behavior.

Lectures

1. IMC | Chapter 14 Part 2 | Developing Effective Communication | Philip Kotler · 25 min
2. Marketing Communication & Promotion Mix | Chapter 14 Part 1 | Philip Kotler · 40 min
3. Marketing Channels: Delivering Customer Value | Marketing Channels Part2 | Chapter12 |Philip Kotler · 40 min
4. Customer Driven Marketing Strategy | Chapter 7 Part 2 | | Principles of Marketing | Philip Kotler · 41 min
5. Customer Driven Marketing Strategy | Chapter 7 Part 1 | Principles of Marketing | Philip Kotler · 41 min
6. Marketing Environment | Chapter 3 Part 2 | Macroenvironment | Principles of Marketing |Philip Kotler · 19 min
7. Principles of Marketing Chapter 1 | Creating Customer Value and Engagement | Philip Kotler · 40 min
8. Product, Services and Brands: Creating Customer Value | Part -2 | Marketing · 40 min
9. Product, Services and Brands: Creating Customer Value | Part -1 | Marketing · 40 min

Quick explainers

• Introduction To Marketing | Marketing 101 · 6 min
• What Is Marketing In 3 Minutes | Marketing For Beginners · 3 min
• 4 Principles of Marketing Strategy | Brian Tracy · 25 min
• What is Marketing? | Marketing Mix (4 Ps of marketing) | Types of Marketing · 16 min
• The 4 Ps of The Marketing Mix Simplified · 3 min
• Understanding Marketing Basics For Businesses | Marketing 101 · 14 min
• Marketing Management | Core Concepts with examples in 14 min · 14 min
• EVERYTHING You Need To Know About Marketing In 10 Minutes [FREE CRASH COURSE] · 15 min
• Marketing Concepts Explained: The Fundamentals Every Marketer Should Know · 10 min
• The Art of Marketing — for Good | Raja Rajamannar | TED · 14 min

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