IMC | Chapter 14 Part 2 | Developing Effective Communication | Philip Kotler

Lecture 1 of 9 in Principles of Marketing by Business Studies. 25 min. Watch on YouTube

Course: Principles of Marketing (Economics & Business). Covers: marketing mix branding segmentation consumer behavior.

All lectures in Principles of Marketing

  1. IMC | Chapter 14 Part 2 | Developing Effective Communication | Philip Kotler · 25 min
  2. Marketing Communication & Promotion Mix | Chapter 14 Part 1 | Philip Kotler · 40 min
  3. Marketing Channels: Delivering Customer Value | Marketing Channels Part2 | Chapter12 |Philip Kotler · 40 min
  4. Customer Driven Marketing Strategy | Chapter 7 Part 2 | | Principles of Marketing | Philip Kotler · 41 min
  5. Customer Driven Marketing Strategy | Chapter 7 Part 1 | Principles of Marketing | Philip Kotler · 41 min
  6. Marketing Environment | Chapter 3 Part 2 | Macroenvironment | Principles of Marketing |Philip Kotler · 19 min
  7. Principles of Marketing Chapter 1 | Creating Customer Value and Engagement | Philip Kotler · 40 min
  8. Product, Services and Brands: Creating Customer Value | Part -2 | Marketing · 40 min
  9. Product, Services and Brands: Creating Customer Value | Part -1 | Marketing · 40 min